campaign-production tag


September 29, 2023


Eloqua Campaign Production

Boost Conversion Rate Optimization Through Marketing Automation

This article aims to give you a complete and thorough overview of conversion rates, as well as how and why to optimize them. It's key to ensuring we all start on the same page. You'll see that best practices arise from knowledge and experience.



Landing Page A/B Testing in Eloqua? Yes, please.

“Test, test, test!”. More than just a bizarre marketing mantra that will stay with you forever once you’ve read this article, this is a genuine way of getting to know your audiences better. A/B testing, or split testing, offers us the chance to see which components of our marketing endeavors perform well when facing our target audience, which parts perform even better or, conversely, underperform and should be reconsidered.

February 10, 2022


Oracle Eloqua Campaign Configuration Excellence Benchmarks

Digital marketing has become invaluable when it comes to the success of a company. It enables visibility on the market and to potential clients. Gaining exposure implies a broader range of people that may choose a company’s products or services. And this generates more revenue. In the last decade, marketing has started to focus heavily on the digital world, with more and more campaigns being deployed in digital formats.

December 3, 2020