Case Study
Optimizing Campaign Production
for a Global Tech Giant
Eloqua campaign production poses a challenge for large enterprises, where business activities stretch across multiple countries, teams, and objectives. This often leads to rushed decisions, improper resource allocation or unmet deadlines. We aimed to relieve our client of these implications by bringing clarity, structure, and effective controlling to global E2E digital campaign configuration efforts.
In the form of a new business process coherent with Eloqua, we designed ARM DRIM, helping our client transform their once overly-complicated configuration workflow into a convenient endeavor.
How did our Fortune 500 enterprise client optimize their approach to E2E digital campaign configuration? What role did we play? Find out in the Customer Success Story!
Case study summary
Results at a glance
Oracle Eloqua · Fortune 500 technology enterprise in California with more than 10,000 employees
For a Fortune 500 technology enterprise in California with more than 10,000 employees, Logarithmic rebuilt end-to-end Eloqua digital campaign production around a new five-step demand-management process spanning Oracle Eloqua, Microsoft Project Online, and Power BI. Delivered in a 12-week program, the new process managed over 2,000 Eloqua campaigns and drastically reduced the number of meetings and participants involved.
Outcomes
- Documented the full process from digital campaign intake through configuration and delivery
- Established clear roles and responsibilities via a cross-team RACI, sharpening focus and efficiency
- Drastically reduced the number of meetings and participants attending
- Gave cross-team visibility through a shared Campaign Delivery Schedule and campaign prioritization rules
How we approached it
- 01Built a digital campaign intake platform, shifting intake from emails and meetings to a single tool integrated with the client's asset management system
- 02Optimized project-management systems and introduced a cross-team RACI with clear ownership
- 03Launched a five-step Digital Campaign Demand Management process — intake, planning, scheduling, delivery, and reporting — across Eloqua, Microsoft Project Online, and Power BI
