Logarithmic

Case Study

Optimizing Campaign Production
for a Global Tech Giant

Eloqua campaign production poses a challenge for large enterprises, where business activities stretch across multiple countries, teams, and objectives. This often leads to rushed decisions, improper resource allocation or unmet deadlines. We aimed to relieve our client of these implications by bringing clarity, structure, and effective controlling to global E2E digital campaign configuration efforts.

In the form of a new business process coherent with Eloqua, we designed ARM DRIM, helping our client transform their once overly-complicated configuration workflow into a convenient endeavor.

How did our Fortune 500 enterprise client optimize their approach to E2E digital campaign configuration? What role did we play? Find out in the Customer Success Story!

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