Logarithmic

MarTech Perspectives

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Marketing AIPredictive AnalyticsData Management

Always-on AI agents arrive. Your data layer is not ready.

OpenAI DevDay 2026 shifts the bottleneck from model capability to data governance, and marketing analytics teams need to respond now.

|5 min read
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Marketing AIMarketing Ops

Integrate MCP and the case for governed AI access to marketing data

Integrate announced an MCP connector that brings governed marketing data into any compatible AI tool. The approach matters more than the product: it separates the AI interface from the system of record.

|4 min read
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Email MarketingCampaign Operations

CallRail's Constant Contact Integration and the Case for Native Attribution in Email

CallRail and Constant Contact have launched a native integration that passes call attribution data and AI-generated summaries directly into email contact records. For enterprise email teams, the design pattern matters more than the product names.

|4 min read
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PrivacyCRM Integration

When AI Writes Back to Your CRM, Who Governs the Record?

A new AI platform writes campaign results directly onto CRM contact records. For enterprise ops teams, the data governance implications matter more than the features.

|5 min read
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Email MarketingMarketing Automation

Automated flows produce most email revenue. Most teams still ignore them.

New benchmark data reveals automated email flows generate the majority of revenue from a fraction of sends. For enterprise teams, this is an integration and orchestration problem, not a creative one.

|4 min read
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Marketing AIMarketing Ops

Read-only AI coworkers and the visibility gap in marketing ops

A new AI assistant analyzes campaign activity and flags gaps in follow-up rather than generating content. The design pattern matters for enterprise marketing operations teams running multi-advisor or multi-brand programs.

|4 min read
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MarTech StackMarketing Ops

When the Stack Works: What Road Scholar's Optimizely Adoption Reveals About Ops Maturity

Road Scholar's decade-long adoption of Optimizely shows that platform consolidation works when paired with disciplined operations. The case offers practical lessons for enterprise teams running lean.

|5 min read
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CRM IntegrationCampaign Operations

CRM Is Leaving the CRM: What That Means for Email Campaigns

As CRM vendors push customer context into AI agents and third-party interfaces, email and campaign operations teams face new questions about data accuracy, governance, and orchestration.

|5 min read
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PrivacyData Management

Personalized Pricing, Consent Architecture, and the FTC's New Gravity

The FTC has put personalized pricing on notice, but the implications stretch far beyond e-commerce. Enterprise marketing operations teams must now audit how customer data flows into any downstream pricing or offer logic.

|13 min read

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