Close-up of email notification icons on a smartphone screen

DeliverabilityEmail MarketingPrivacy

The Email Deliverability Crisis and New Authentication Standards

DMARC enforcement, BIMI adoption, and evolving sender reputation models are fundamentally changing how enterprise email reaches the inbox in 2026

January 31, 2026|15 min read

Data visualization dashboard showing interconnected data points and analytics

CDPMarTech Stack

CDP Consolidation Is Reshaping the Enterprise MarTech Stack

The standalone CDP era is ending. As Salesforce, Adobe, and Oracle absorb data platform capabilities into their clouds, enterprise marketers face a fundamental architectural choice.

Jan 30, 2026|14 min read

Abstract visualization of artificial intelligence neural networks with glowing blue connections

Marketing AIMarketing Automation

The Convergence of Agentic AI and Marketing Automation

Agentic AI is moving beyond copilots into autonomous campaign orchestration. Enterprise marketing teams must rethink operations from the ground up or risk strategic irrelevance.

Jan 28, 2026|15 min read

Two professionals shaking hands across a conference table symbolizing sales-marketing alignment

CRM IntegrationMarketing Automation

Closing the Revenue Gap: CRM and Marketing Automation Integration Done Right

The gap between CRM and marketing automation is not a technology problem — it is a revenue problem. Closing it requires architectural rigor, shared data models, and genuine organizational alignment.

Jan 26, 2026|16 min read

Abstract digital visualization of data flowing through interconnected networks

Data ManagementDemand Generation

First-Party Data Strategies for Demand Generation in the Cookieless Era

The death of third-party cookies is not a crisis — it is an opportunity to build demand generation engines grounded in first-party data that deliver superior results and lasting competitive advantage.

Jan 23, 2026|16 min read

Aerial view of a complex highway interchange representing system migration paths

MarTechMarketing Automation

The Enterprise Platform Migration Playbook: Transitions Without Turbulence

Platform migrations fail not because of technology but because of strategy. A rigorous playbook for moving between Eloqua, Marketo, SFMC, and HubSpot while keeping revenue engines running.

Jan 20, 2026|16 min read

Data analytics dashboard showing predictive scoring models and machine learning results

Lead ScoringMarketing AI

AI Is Transforming Lead Scoring: The End of Static Rules-Based Models

Static lead scoring is breaking under modern buyer complexity. AI-driven predictive models offer a path forward, but the transition demands rethinking how marketing and sales pursue qualified demand.

Jan 17, 2026|17 min read

Digital padlock icon overlaid on a circuit board representing data privacy

PrivacyGDPR

How 2026 Privacy Regulations Are Reshaping Marketing Data Strategy

The 2026 privacy landscape has reached a critical inflection point. With new state laws, strengthened enforcement, and AI-specific regulations converging, enterprise marketers face a compliance reckoning that demands strategic action now.

Jan 14, 2026|15 min read

Digital marketing dashboard showing campaign analytics and workflow automation

Marketing AutomationCampaign Operations

From Batch-and-Blast to Behavioural Triggers: The Campaign Evolution

The scheduled campaign send is dying. Enterprise marketers who fail to shift from calendar-driven blasts to event-driven behavioural triggers risk irrelevance in an era where buyers expect real-time relevance.

Jan 11, 2026|14 min read

Logarithmic is a Marketing Automation consulting agency specialized in
providing solutions on leading marketing automation technology systems including Oracle Eloqua, Salesforce Marketing
Cloud, Adobe Marketo and Hubspot.