martech-challenges tag


April 26, 2024


Eloqua Implementation

Smooth Sailing: Your Ultimate Asset Migration Checklist from HubSpot to Eloqua

Shifting gears from one marketing automation platform to another is no small feat. As businesses strive to stay ahead in the ever-evolving digital landscape, the decision to move from HubSpot to Eloqua signifies a pivotal step towards optimizing marketing operations and unlocking new possibilities. Yet, this transition is challenging and demands more than a mere flip of the switch; it calls for meticulous planning and precise execution to ensure a seamless journey.



From Chaos to Consistency: Leveraging Marketo Snippets

In the fast-paced world of digital marketing, where every interaction with a potential customer is an opportunity, efficiency and personalization are paramount. As content undergoes constant evolution, frequent updates become imperative. Introducing Marketo snippets – a revolutionary feature reshaping content management in marketing campaigns. In this article, we'll deep dive into the world of Marketo snippets, exploring how these dynamic content blocks are empowering marketers just like you to

April 12, 2024


Personalized customer experience for your audience in Eloqua

In the fast-paced world of digital marketing, delivering personalized experiences has become a critical aspect of engaging and retaining customers. At the heart of this transformation lies Eloqua's dynamic content—a powerful feature that allows marketers to create customized journeys based on individual preferences, behaviors, and demographics.

March 13, 2024


Boost Conversion Rate Optimization Through Marketing Automation

This article aims to give you a complete and thorough overview of conversion rates, as well as how and why to optimize them. It's key to ensuring we all start on the same page. You'll see that best practices arise from knowledge and experience.

September 29, 2023


10 Eloqua Admin Challenges & How to Enhance Your Platform Governance

When speaking about marketing automation, we’re considering a myriad of complex touchpoints and continuously changing customer journeys – the key for brands to win. Still, the real universal benefit of marketing automation is making activities such as sales enablement, content marketing, lead management, and social marketing more efficient. Leader Oracle Eloqua is the most powerful marketing automation platform in the industry.

August 24, 2020