In today’s eCommerce world, it’s not enough to run good campaigns. You need connected journeys that guide customers from their first interaction to long-term loyalty. That’s where theMarketer proves its worth. It’s a platform built for marketing teams that want to automate communication, personalize it, and tie everything together with loyalty and referral programs. This article walks through how marketing operations leaders can use theMarketer to create smarter, data-driven customer journeys.

In today’s marketing landscape, companies face a common challenge: incomplete data, underperforming campaigns, and difficulty measuring ROI. Even the best tools are not enough—success requires insight, strategy, and alignment between your platform and campaigns. This is where Logarithmic’s Platform Maturity Assessment and Campaign Maturity Assessment come in.

As a marketer, you're surrounded by dashboards, numbers, and KPIs. It’s easy to get lost in the noise and miss the insights that truly matter. Organizing, standardizing, and visually presenting this data through BI and analytics platforms is essential to turn raw numbers into real narratives. This article explores how to bridge the gap between marketing automation and business intelligence. From establishing a reliable data foundation to building integrations, creating impactful dashboards, and

What if you had a hidden layer of customer insights at your fingertips, ready to fuel hyper-personalized campaigns? With Oracle Eloqua, you do. By leveraging Custom Data Objects (CDOs), you can enrich your customer data and transform every touchpoint into a personalized experience that drives engagement and growth.

Bouncebacks happen when an email can't reach its recipient, and they can really affect your deliverability rates and overall marketing performance. This handy pocket guide is here to help you understand email bouncebacks: the types of bounces and why they occur, and practical tips to reduce them. Whether you're an experienced marketer or new in the game, this guide will equip you to handle bouncebacks effectively and make sure your next email messages hit your audience.

Dynamic campaigns have emerged as a pivotal strategy. Unlike traditional static campaigns, dynamic campaigns adjust content based on the recipient's behavior, preferences, and past interactions. This ensures the communication remains relevant and engaging, mitigating the risk of contact fatigue. In the digital realm, one size doesn't fit all. Each customer is unique; therefore, dynamic campaigns allow businesses to deliver content that resonates with individual interests, fostering deeper connec

Shifting gears from one marketing automation platform to another is no small feat. As businesses strive to stay ahead in the ever-evolving digital landscape, the decision to move from HubSpot to Eloqua signifies a pivotal step towards optimizing marketing operations and unlocking new possibilities. Yet, this transition is challenging and demands more than a mere flip of the switch; it calls for meticulous planning and precise execution to ensure a seamless journey.

In the fast-paced world of digital marketing, where every interaction with a potential customer is an opportunity, efficiency and personalization are paramount. As content undergoes constant evolution, frequent updates become imperative. Introducing Marketo snippets – a revolutionary feature reshaping content management in marketing campaigns. In this article, we'll deep dive into the world of Marketo snippets, exploring how these dynamic content blocks are empowering marketers just like you to

Unlock the full potential of your email marketing with HubSpot's dynamic content powered by Smart Rules. This is now your secret weapon for creating personalized and laser-targeted experiences tailored to your audience's every nuance. Picture this: as you weave Smart Rules into your HubSpot emails, you gain the superpower to dynamically tweak the content that lands in your recipients' inboxes. Imagine different slices of your audience getting bespoke messages, perfectly tuned to their unique qu

In the fast-paced world of digital marketing, delivering personalized experiences has become a critical aspect of engaging and retaining customers. At the heart of this transformation lies Eloqua's dynamic content—a powerful feature that allows marketers to create customized journeys based on individual preferences, behaviors, and demographics.

During the pandemic, the number of emails sent grew massively, and now we have 4 billion email users worldwide daily. However, not all emails reach their intended recipients' inboxes. Some even end up in the spam folder. This can be frustrating, especially when your key messages get lost in the shuffle. Fortunately, there are ways to improve email deliverability by measuring it with the right tools and taking action on their suggestions.

It’s an exciting time to be part of this world. Buyers are becoming more sophisticated, active, and more engaged than ever before. At the same time, the progress of technology enables us to know, captivate and nurture our customers better and better. In today’s digital world, however, nothing replaces the human touch. As smartphones and laptops take over daily interactions, the desire to speak to a human in real life or over the phone is becoming a novelty.

Looking for real results from your marketing efforts? Say goodbye to guesswork and hello to the practical power of insights. In our upcoming blog post, we'll show you how to use Eloqua Insights to take the most informed decisions for your campaigns and lead you to better results in the future.

Key data plays a major role in optimizing marketing automation performance. An overall understanding of how flexible a KPI is toward an established goal is a fact that can't be ignored. But even with a profound knowledge of the necessity for classic measures, it can still be a very overwhelming process. We have considered specific indicators which are critical in evaluating efficiency and performance.

Ever had that one annoying email sender you can’t seem to get rid of in your Other or Promotions tab? No point to this question – yes, you did. We all did. We’ve all reached saturation levels, we’re all at that point where creating a new email address appears to be a better idea than hitting delete on 20+ emails each morning… and then again, each midday… Sure, you can always unsubscribe. That’s a given and luckily, it’s the law.

Establishing positive relationships with consumers is one of the most important goals of any reputable brand. The brand-consumer relationship is the driving force at the core of any successful business. By fostering this relationship, brands can make sure that they are perpetually present in the minds of their consumers. On top of that, consumers that feel a connection to their brand are more likely to develop loyalty, making it considerably cheaper to keep a customer than to acquire a new one.

Today’s digital marketers have more tools to reach customers than ever before. Yet, despite the growth and prominence of social media platforms, email remains one of the most personal and powerful ways to reach the target audience. How significant of a role does email marketing play exactly? There are more than 3.9 billion active email users worldwide, which is already half of the global population. Furthermore, US workers receive around 126 emails a day.