In the fast-paced world of digital marketing, delivering personalized experiences has become a critical aspect of engaging and retaining customers. At the heart of this transformation lies Eloqua's dynamic content—a powerful feature that allows marketers to create customized journeys based on individual preferences, behaviors, and demographics.

Marketing automation has been a no–stranger in revolutionizing the way digital marketing works. Sending thousands of emails manually with limited target accuracy or having your personnel gather, track, and analyze a new marketing campaign’s statistics is no longer the case. You can now let your marketing automation platform do the magic, lay back, and reap the benefits.

During the pandemic, the number of emails sent grew massively, and now we have 4 billion email users worldwide daily. However, not all emails reach their intended recipients' inboxes. Some even end up in the spam folder. This can be frustrating, especially when your key messages get lost in the shuffle. Fortunately, there are ways to improve email deliverability by measuring it with the right tools and taking action on their suggestions.