Case Study
Designing the Platform Architecture
for a Fortune 500 giant
Undertaking a project as substantial as implementing a new MarTech instance or migrating between platforms can quickly become challenging and time-consuming. Yet, with the intricate design demands of marketing automation frameworks, seasoned marketing automation architects can expedite the process.
To delve deeper into the ramifications of a significant Platform Redesign endeavor and gain a comprehensive understanding of the essential features being incorporated into the platform, we invite you to download our Customer Success Story.
Discover vital insights into the redesign of a marketing automation platform and learn how we facilitated exceptional outcomes, tailored to specific client needs and business requirements, using a combination of workshops and project management best practices.
Case study summary
Results at a glance
Oracle Eloqua · Fortune 500 information technology company in California with more than 10,000 employees
For a Fortune 500 information technology company in California with more than 10,000 employees, Logarithmic designed and implemented an entirely new Oracle Eloqua platform architecture, integrated with Salesforce, over a 14-week program. The new framework separated Marketing, Sales, and Admin operations and delivered measurable performance gains, including email open rate up from 18% to 34% and MQL conversion up from 3% to 8.5%.
Outcomes
- Eliminated 18% contact duplication across the database
- Connected 12+ integration points and 85+ sync fields between Eloqua and Salesforce
- Validated 500,000+ monthly email volume capacity in UAT
- Improved UAT pass rates across rounds from 87% to 94% to 100%
- Established a properly structured system with clearer transparency and visibility
How we approached it
- 01Agile road-mapping and User Acceptance Testing with migration from Sandbox to the live install
- 02An install concept designed on three pillars: user-friendly business objectives, thorough documentation, and separated operations
- 03Architecture built to serve Marketing Enablement, Sales Enablement, and Administration Enablement
