Case Study
Designing the Platform Architecture
for a Fortune500 giant
Undertaking a project as substantial as implementing a new MarTech instance or migrating between platforms can quickly become challenging and time-consuming. Yet, with the intricate design demands of marketing automation frameworks, seasoned marketing automation architects can expedite the process.
To delve deeper into the ramifications of a significant Platform Redesign endeavor and gain a comprehensive understanding of the essential features being incorporated into the platform, we invite you to download our Customer Success Story.
Discover vital insights into the redesign of a marketing automation platform and learn how we facilitated exceptional outcomes, tailored to specific client needs and business requirements, using a combination of workshops and project management best practices.
Case study summary
Results at a glance
Oracle Eloqua · Fortune 500 information technology company in California with more than 10,000 employees
For a Fortune 500 information technology company in California with more than 10,000 employees, Logarithmic redesigned the Oracle Eloqua platform architecture end to end and connected it to Salesforce across a 14-week program. The rebuild lifted the email open rate from 18% to 34%, raised MQL conversion from 3% to 8.5%, and reduced platform support costs by 40% while returning full administrative control to the client's team.
Outcomes
- Eliminated 18% contact duplication, reducing wasted campaign spend
- Connected 12+ integration points and 85+ sync fields across Eloqua and Salesforce
- Improved UAT pass rates across rounds from 87% to 94% to 100%
- Returned full platform control to the Eloqua administrative team
- Realigned workflows to current business requirements and restored clarity for Marketing, Sales, and Admin users
How we approached it
- 01Agile project road-mapping with a Sandbox-to-live migration workshop and continuous support
- 02A new install concept built on three pillars: clear business objectives, thorough documentation, and separated operations
- 03An architecture rebuilt around three departments — Marketing, Sales, and Administration enablement
