Case Study
Privacy Flow Redesign
In the data management realm, precision reigns supreme. Our latest case study details our triumphant journey in transforming the Privacy Flow, a pivotal service component. This study underscores the importance of meticulous data handling and its transformative impact.
Our mission was explicit: rebuild the Privacy Flow to honor subscriptions seamlessly, ensure complete and accurate data downstream, establish robust debugging and troubleshooting, align Eloqua workflow with Privacy, mitigate system risks, and implement precise change log tracking.
The Privacy Flow Redesign Case Study showcases how precision, dedication, and innovation reshape data management, yielding extraordinary results. For a deeper exploration, download the complete case study and witness the transformative power of meticulous data handling.
Case study summary
Results at a glance
Oracle Eloqua · an information technology company in California with more than 10,000 employees
For an information technology company in California with more than 10,000 employees, Logarithmic rebuilt the Oracle Eloqua privacy flow in under two months, correcting, normalizing, and standardizing consent information across 10 million records. The redesigned flow cleared the entire privacy backlog and was delivered with zero system outages and zero failures.
Outcomes
- Fixed all existing privacy backlog issues
- Set up a long-term vision and new systems for ongoing maintenance
- Significantly reduced the chance of data loss
- Aligned multiple stakeholders and the wider system on privacy
How we approached it
- 01Designed a new privacy flow on five pillars: timeless, measurable, scalable, trackable, and compliant
- 02Assessed the existing subscription and consent setup and designed workflows for the critical backlog
- 03Built and validated the proof of concept in an Eloqua Sandbox through UAT before documenting and deploying
