data-normalization tag

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August 7, 2020

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Eloqua Platform Admin

Eloqua Administration Best-Practice: Data Normalization

Nowadays, data has become the core of all business activities, getting more and more important than ever before, and continuously aiding decision-makers in understanding the behavioral pattern of their consumer demographics. With every business generating vast amounts of data, there is plentiful sorting to be done to make sure that decisions are not based on irrelevant or outdated information. This is especially true when it comes to data generated by marketing automation platforms like Eloqua.

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