webinar tag


November 3, 2023


Eloqua Campaign Production

Designing Effective Webinar Workflows With Eloqua Marketing Software

The world we know has changed massively in just a few months only. Companies whose primary sales channel used to be live events are nowadays switching their attention to the online medium, given its similar, if not improved results. Still, putting together a comprehensive action plan for a successful webinar configuration is not a very simple task. Yet, companies rely more and more on this channel.



How We Relied On Eloqua For An Outside-The-Box Event Solution

Events are an essential component of the marketing mix. A survey conducted by Forrester Research shows that in 2019, B2B marketers allocated, on average, almost 15% of program spending to event marketing, and 55% of respondents said they planned to increase this spending in 2020. From product launches to conferences or tradeshows, events contribute to brand growth, giving companies the chance to spread their message across easier, capture new leads, and build loyalty among existing customers.

May 26, 2021